Her name doesn’t matter. You know her already.
She wakes before sunrise on the outskirts of Medellín, Lima, Madrid, or Nairobi. She works. She sacrifices. She makes every peso, every sol, every euro, every shilling stretch as far as it will go. And every month, without fail, an electricity bill arrives that takes a piece of what little she has left.
She has heard about solar energy. She knows, in the vague way that hope sometimes presents itself, that there is a technology that could free her from this cycle — that the sun that rises over her neighborhood every single morning could be powering her home, lowering her bills, giving her something back. But every time she tries to find out how, she hits a wall. Complicated forms. Untrustworthy salespeople. Financing she doesn’t qualify for. Regulations nobody explains. A maze with no exit.
So she pays the bill. Again. And the sun rises. And nothing changes.
This is the problem LuminaTerra AI was built to solve. And today — right now — we are launching the campaign that begins to make it real.
The World That Made This Necessary
We are living through a moment of extraordinary and converging pressure.
The climate crisis is no longer a future threat. It is a present emergency. Extreme weather events, rising temperatures, and the accelerating degradation of ecosystems are reshaping life on every continent. The science has long been settled. What has been missing is not knowledge — it is access. Access to clean energy solutions that are simple, affordable, and trusted enough for ordinary families to actually use.
At the same time, the conflict in the Middle East has sent shockwaves through global energy markets. Oil prices, supply chains, and energy security have become daily headlines. Nations that have long depended on imported fossil fuels are confronting the fragility of that dependence in real time. The case for renewable energy independence — not as an environmental aspiration but as an economic and geopolitical necessity — has never been more urgent or more obvious.
And yet, in Colombia, in Peru, in Kenya, in Spain, in dozens of countries where the sun shines relentlessly and the technology to harness it exists and is affordable — millions of families remain disconnected from the clean energy transition. Not because they don’t want it. But because nobody has built a trustworthy, intelligent, simple bridge between where they are and where they could be.
Until now.
What We Are Building
LuminaTerra AI, powered by Stratik, is a free platform that makes going solar as simple as it should always have been. At its heart is Lumina — a conversational AI advisor that gives any homeowner or business a personalized solar assessment in minutes, guides them through local incentives and financing options, and connects them with verified, vetted installers they can actually trust.
But the platform is more than a marketplace. It is a movement with a deliberate sequence.
We begin in Colombia — where the solar market is projected to grow at a staggering 54% annual rate between now and 2029, where government incentives under Law 1715 are already in place, and where Stratik’s fifteen years of operational credibility give us an immediate advantage no outside competitor can replicate.
From Colombia, we expand across Latin America — Peru, Mexico, Chile, and beyond. Then Spain, where the self-consumption solar boom is already underway and where Ion’s European network gives us a running start. Then Africa — a continent of extraordinary solar potential and extraordinary need, where vulnerable communities from Nairobi to Lagos to Dakar are being left behind by energy transitions that were never designed with them in mind.
And then the world. Because the single mother on the outskirts of Medellín and the single mother on the outskirts of Nairobi are living the same story. And they both deserve the same answer.
From the beginning, LuminaTerra AI is committed to making clean energy accessible to those who need it most — low-income families and underprivileged communities who have been told, implicitly or explicitly, that solar simply isn’t for people like them. We are actively working to identify subsidized financing options, government grants, and partner programs that can bring clean energy to households that could never otherwise afford it. This is not a side commitment. It is core to why we exist.
But somewhere along the way, the founders began asking a harder question: why don’t we do something better? For people and for the planet.
Meanwhile, in Madrid, something was shifting for Roberto Guerra, a Colombian-American who had spent years living and working in Bogotá before enrolling in a Master’s degree program called Sustainable Development and Corporate Responsibility at EOI Business School in Spain. What he found there moved him profoundly. Rooftop solar panels across Andalucía. Entire communities running on clean energy. A country that had decided the energy transition was not a future responsibility — it was a present one.
He thought of Colombia. Of its extraordinary sunlight. Of its 9 million households still almost entirely dependent on an expensive, fragile grid. Of the single mother in a Cartagena barrio spending a disproportionate share of her income on electricity she had no power over. Of the small business owner in Lima whose rising energy costs were slowly strangling everything he had built.
He returned to Bogotá with an idea he couldn’t let go of, and serendipitously came across the Stratik team members who shared the same goal.
The Team That Was Made for This
What happened next was not accidental. It was the convergence of exactly the right people at exactly the right moment — each one an essential, irreplaceable piece of a larger machine.
Roberto Guerra — vision, sustainability credentials, and a rare dual lens: Colombia’s ground-level reality and Europe’s most advanced renewable energy markets.
Jorge Rojas — fifteen years building digital platforms people actually use, and the discipline to turn a vision into a product.
Camila Salinas — the design intelligence that makes complex technology feel simple and trustworthy. In a sector built on confusion and distrust, that is not a cosmetic detail. It is a competitive advantage.
Shadai García — electrical engineer and solar specialist with real hands-on experience commissioning substations and solar installations. The bridge between the algorithm and the panel on the rooftop.
Carlos Merlano — AI strategist, economist, doctoral candidate at Purdue, and advisor to Colombia’s Financial Superintendency. The architecture behind Lumina was built by someone who has implemented AI at scale, where the stakes were real.
Ion Iglesias — climate activist and ESG specialist in Madrid, with the European network and renewable energy relationships that give LuminaTerra its international backbone from day one.
Six people. Two continents. Every discipline the mission requires. Nothing superfluous. Nothing missing.
Why We Need You — Today
We are raising $20,000 on Indiegogo to build and launch our MVP — the first working version of the LuminaTerra AI platform. This is the spark. With it, we onboard our first verified installers, generate our first solar assessments, and prove to the market — and to the larger investors waiting to see what we can do — that this platform works and that the world needs it.
Every dollar raised here goes directly toward building something that will outlast this campaign by generations.
And because we believe that the people who believe in us earliest deserve something real in return, every donor receives a meaningful gift. For $15, a beautifully written, regionally adapted solar guide tailored to your country and language, plus permanent recognition on our Supporters page.
For $50, a personalized Global Founding Member Certificate bearing your name and permanent backer number — your place in the founding story of this mission, guaranteed. For $150, a premium physical Certificate of Climate Action mailed to your door. For $500, a private virtual coffee with the founding team and exclusive access to our donor-only newsletter. And for $1,500 or more, individuals receive The Covenant of Light — a gold foil certificate on cream card stock — while mission-driven organizations receive the Certificate of the Planetary Founding Circle and co-branded founding partner recognition on the platform itself.
The Ending We Haven’t Written Yet
Here is how this story ends — if you help us write it.
The single mother on the outskirts of Medellín opens her electricity bill. For the first time in years, it is lower. Significantly lower. Because three months ago, she found LuminaTerra. Because Lumina walked her through her options in plain language. Because a verified installer came to her home, installed the system, and the sun — the same sun that has always risen over her neighborhood — started working for her instead of against her.
That is the ending we are building toward. It is entirely possible. The technology exists. The market is ready. The team is assembled. The only thing standing between that ending and the world is the $20,000 that proves this platform is real — and the community of believers who helped make it so.
You don’t have to be an investor. You don’t have to be an energy expert. You just have to believe, as we do, that clean energy should be accessible to everyone — and that the right technology, built by the right people, at the right moment in history, can change the world.
The campaign is live. The clock is running. And the sun is waiting.
Support LuminaTerra AI on Indiegogo → LuminaTerraAI by Rob Stratik – Indiegogo
Thank you for believing before others did.
— The LuminaTerra AI Founding Team
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