Sustainability
How ProVeg International is Kickstarting a New Food System for a Better World
In 2017, Melanie Joy, Sebastian Joy, and Tobias Leenaert created ProVeg International, a non-governmental organization whose goal it is to reduce the consumption of animal products by at least 50% and replace them with plant-based and cultured alternatives by 2040. Why is such a shift so important? For one, animal Read more